In the evolving landscape of sports media, Togethxr has emerged as a transformative force, dedicated to amplifying the voices and stories of women athletes. Established in 2021 by sports icons Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, Togethxr is more than just a media and commerce company; it’s a movement striving for representation and equality in sports.
Founding Vision
The inception of Togethxr was driven by a shared recognition among its founders of the disparities in media coverage and support for women in sports. Despite women comprising a significant portion of sports participants, they historically received a fraction of media attention and sponsorship opportunities. Togethxr was established to bridge this gap, offering a platform where culture, activism, lifestyle, and sports intersect, and where women’s stories are told authentically and unapologetically.
Impact on Women’s Sports
Since its launch, Togethxr has played a pivotal role in elevating women’s sports. By producing rich storytelling content, the company has brought to light the journeys, challenges, and triumphs of female athletes, fostering a deeper connection with audiences and inspiring the next generation. Their commitment to showcasing diverse narratives has not only increased visibility but has also challenged industry norms, proving that women’s sports are both compelling and commercially viable.
Signature Initiatives
One of Togethxr’s notable initiatives is the “Everyone Watches Women’s Sports” campaign. This slogan, emblazoned on apparel and promoted across various platforms, serves as both a statement and a challenge to preconceived notions about the audience for women’s sports. The campaign gained significant traction, with high-profile figures and teams, such as the UConn women’s basketball team, embracing the message and collaborating on merchandise that resonates with fans and advocates alike.
Collaborations and Community Engagement
Togethxr’s influence extends beyond media production. The company has partnered with organizations like Little Free Library to promote literacy and community building, reflecting its broader commitment to social impact. By curating stories of inspiring women from various sports disciplines, Togethxr not only celebrates athletic achievements but also emphasizes the importance of representation in all facets of life.
A Beacon of Progress
Togethxr stands at the forefront of a cultural shift in sports media, demonstrating that investing in women’s sports yields not only social but also economic benefits. By challenging traditional narratives and providing a dedicated platform for women athletes, Togethxr is instrumental in reshaping the sports industry to be more inclusive and representative. As the company continues to grow, it serves as a beacon of progress, inspiring both current and future generations to recognize and celebrate the power of women in sports.
Learn more at: https://www.togethxr.com/
Breaking Boundaries: The Intrinsic Value of Diversity in Women’s Sports Media
The Sport Lady has been a lifelong sports enthusiast. She believes that sports have the power to unite people, create common bonds, and foster shared experiences. As a wife and mother of sports lovers, she is passionate about her favorite teams and cherishes every opportunity to watch them play. For her, every day is game day!