Inspiring our kids to be unstoppable!
Play Unstoppable is a new campaign launched by The LEGO Group that aims to challenge stereotypes around play and creative building and encourage girls to unlock the freedom they need to play without boundaries. The campaign celebrates the endless potential of girls when they are given opportunities to play without limits. The new Play Unstoppable campaign follows research that found girls feel less restrained by typical gender biases in play than boys – 82% of girls think it’s OK for girls to play football and boys to practice ballet, compared to only 71% of boys.
To help champion what girls can achieve when they have the space and freedom to play openly and fiercely, some of the biggest change makers in Women’s Football have joined the team in support of this movement: former USA Women’s team Captain Megan Rapinoe, the multi-talented Yūki Nagasato, world-class striker Sam Kerr and global superstar Asisat Oshoala. The limitless potential of girls when they can play without boundaries is celebrated in a new LEGO® Icons of Play set featuring minifigures of all four pioneering footballers.
Learn more about the LEGO campaign at:
Play Unstoppable – About Us – LEGO.com
Image: LEGO