NIL (Name, Image and Likeness)
According to reporting from The Gist, the name, image and likeness (NIL) era in college sports is keeping female athletes as busy as bees. From a recent Opendorse report, women’s sports are outpacing most men’s sports in terms of NIL activity as brands continue to recognize women student-athletes’ marketing appeal. Focusing on all NIL deals inked between July 2021 and the end of the 2022, Opendorse breaks down most of the data into two categories — compensation and activity. The latter focuses on how often players’ NILs are used, with actions like a social media post, promotional appearance or autograph session counting as a single activity.
The name, image and likeness (NIL) era in college sports is keeping female athletes as busy as bees | The GIST (thegistsports.com)