NIL (Name, Image and Likeness)

NIL (Name, Image and Likeness)

NIL (Name, Image and Likeness) The Ultimate Lineup

According to reporting from The Gist, the name, image and likeness (NIL) era in college sports is keeping female athletes as busy as bees. From a recent Opendorse report, women’s sports are outpacing most men’s sports in terms of NIL activity as brands continue to recognize women student-athletes’ marketing appeal.  Focusing on all NIL deals inked between July 2021 and the end of the 2022, Opendorse breaks down most of the data into two categories — compensation and activity. The latter focuses on how often players’ NILs are used, with actions like a social media post, promotional appearance or autograph session counting as a single activity.

The name, image and likeness (NIL) era in college sports is keeping female athletes as busy as bees | The GIST (thegistsports.com)