Dick’s Sporting Goods and Nike Partner on Their Largest Joint Marketing Partnership to Date With ‘Sports Change Lives’
The “Sports Changes Lives” program is a new marketing campaign launched by DICK’S Sporting Goods that highlights the positive impact sports participation has on individuals’ character, friendships, physical and mental health, academic achievement, and more broadly, the ability of sports to bring together and inspire communities and the next generation of athletes. The campaign includes a new partnership with the NCAA and a new program called “75 for 75 Sports Matter,” which will provide 75 grants from The DICK’S Sporting Goods Foundation of $75,000 each to select youth sports programs around the country that are changing lives through sport on and off the field. It is estimated the program will distribute more than $5.6 million in 2023.
Learn more about the program and hear from iconic athletes who share stories of how sports changed their lives.