The History, Popularity, and Price of Whiskey
There’s no question that whiskey is one of the most popular liquors in the world. In fact, according to data, in many states whiskey is the most popular liquor.
Whiskey happens to have a long and storied history. That history goes back centuries and has remained one of the most popular spirits in the world. However, it’s no secret that some whiskies can be quite expensive, with some bottles costing hundreds or even thousands of dollars. Most people know of the high end brands such as Macallan, Johnnie Walker Blue Label, and Glenlivet. But is it always necessary to pay a premium for a quality whiskey? Not necessarily.
Throughout history, there have been numerous examples of products that were overpriced and eventually replaced by more affordable alternatives without sacrificing quality. For example, in the late 19th century, French cognac was considered the premier luxury spirit, commanding high prices and often being seen as a status symbol. However, American whiskey began to gain popularity, and by the early 20th century, it had overtaken cognac in terms of sales and popularity, in large part due to its more affordable price point.
Similarly, in the 1970s and 1980s, single malt scotch was seen as the pinnacle of whiskey quality, but its high prices led to the rise of blended scotch and Irish whiskey as more accessible alternatives that still offered excellent flavor and complexity.
When there’s this much history and popularity with a spirit, it should be no surprise that master distillers and customers alike wanted to bring the cost down so more people could enjoy this quality spirit.
Today, there are many examples of whiskies that offer excellent quality at a more affordable price point. Brands like Jim Beam and Four Roses are excellent examples of whiskies that offer great taste and complexity without breaking the bank. Other brands such as Wild Turkey, Evan Williams, and Old Forester are also excellent options that offer a great value for their price.
Of course, it’s important to note that price does not always equate to quality, and that taste is subjective. Some people may prefer the taste of more expensive whiskies, while others may find that their favorite whiskey is a more affordable option. Some people will prefer the Macallan 18 Double Cask while others will prefer Jim Beam Vanilla. There is no right or wrong answer. However, for those looking to explore the world of whiskey without breaking the bank, there are plenty of options available that offer great taste and value.